Look Your Best. Know What Actually Works.
Truth based on research
No hype. No snake oil. Evidence-backed techniques, what's real, what isn't, and exactly how to apply it to your specific structure.
What's Actually True
Every technique rated by evidence. Expand any card to see what genuinely works and what's wasted effort.
Mewing
Proper tongue posture (tongue pressed to roof of mouth) may contribute to forward maxillary growth over years — particularly effective during adolescence when the palate is still malleable. Adults see minimal change.
Jawline Training (Chewing / Mastic Gum)
The masseter muscle responds to resistance like any other muscle. Mastic gum (hardest natural gum) provides meaningful resistance that can hypertrophy the masseters, adding definition at the jaw angle. Consistent use over months yields visible results.
Skincare Routine
Consistent skincare — cleanser, moisturiser, SPF — produces measurable improvements in skin texture and tone within weeks. SPF is arguably the most impactful anti-ageing tool available. Tretinoin (prescription) produces documented skin remodelling over months.
Eyebrow Grooming
Clean, shaped eyebrows frame the eyes and are one of the single highest ROI grooming steps. Reshapes the upper third of the face. Requires minimal effort — threading or a cleanup with a razor.
Haircut & Styling
The right haircut is arguably the highest-leverage appearance change available. It frames the face, changes perceived head shape, and signals care about appearance. The wrong cut can detract significantly — especially for people who haven't considered face shape.
Losing Body Fat
Reducing body fat percentage has a more dramatic effect on facial aesthetics than almost any other intervention. Fat loss reveals jaw definition, cheekbones, and facial structure that is already there. Most 'looksmaxxing' problems disappear at 10–12% body fat.
Built for YOUR Structure
The same haircut looks completely different on different face shapes. Select yours to get the exact cuts, styles, and celebrity references that work for your structure.
The most versatile face shape — balanced proportions, slightly wider at the cheekbones. Almost any haircut works. Goal: don't disrupt the natural balance.
Best Haircuts
Textured Crop / French Crop
Adds texture without changing proportions. Looks clean and modern.
Medium Length / Curtains
Frames the face perfectly. Draws attention to cheekbones.
Buzz Cut
Clean and sharp — oval faces can pull this off better than any other shape.
Avoid
- Extremely voluminous styles on the sides (widens face)
- Bowl cuts
Best Products
- Clay for textured styles
- Matte pomade for slicked looks
- Light wax for curtains/flow
Skincare That Actually Works
Three evidence-based routines by skin type and goal. The basics are simple, cheap, and highly effective.
Andrew Huberman on SPF
“SPF is the single most impactful skin intervention available to the general public. UV damage compounds silently — the damage done in your teens shows up in your 30s. Daily application of SPF 30–50 prevents hyperpigmentation, collagen breakdown, and long-term texture loss.”
Paraphrased from Huberman Lab — Skin Health Protocol episode
Basic (Everyone)
AM + PM. Gentle face wash — CeraVe Foaming or La Roche-Posay Effaclar for oily skin. Don't over-wash.
AM + PM. Locks in hydration. Don't skip even if oily — dehydrated skin produces more oil.
AM only. The most important step. Prevents UV damage, hyperpigmentation, and premature ageing.
Acne-Prone Skin
AM. Clears pores, reduces blackheads. Use consistently — not just when breaking out.
AM + PM. Reduces inflammation, pore size, oil production. Highly researched.
Light gel formula — won't block pores.
Essential — post-acne marks darken with UV exposure.
Anti-Ageing / Advanced
PM only, 2-3× per week starting. Tretinoin (prescription) is the gold standard. Retinol is over-counter.
AM. Antioxidant protection + brightening. Pairs well with SPF.
PM. Collagen-stimulating. Pairs with retinol on alternate nights.
The right products, routine, and techniques for your specific features.
Stop guessing. Answer a quick quiz about your face shape, skin type, budget, and goals — get a personalised plan with exact product recommendations.
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